Manual social media management is time-consuming and lacks intelligent automation for content creation

The authors describe spending months on manual tasks like creating visuals in Canva, writing captions with ChatGPT, and using schedulers that still require significant effort. They highlight a gap where existing tools don't intelligently handle creative work, forcing users to do the hard labor themselves. This problem affects founders, indie hackers, and small business owners who need to maintain active social media presence without dedicating excessive time.